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The website states the following, "We are delighted to announce that Pure Energi has been chosen as a key delivery partner for I-REC, the International Renewable Energy Certificate." I viewed that the web site also said " The I-REC initiative is at the forefront of the global market for renewable energy products." They also said " Pure Energis sYmple registry platform has been delopyed as the global registry solution, a recognition of the value we deliver through bringing together excellence in market understanding and technical delivery." The meta header had pure as the first search term. This keyword is followed by energi, energy, and green which isn't as important as pure. The other words they uses is certificate. registry is included and will not be viewed by web crawlers.